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AI donor intelligence for nonprofits · Built in Canada
AI that understands
nonprofits aren't tech companies.
HookPilot uses AI to make sense of your donor data, catch problems early and save your team hours of manual reporting, all without losing the human side of your work.
Every report is reviewed by an experienced fundraising professional before release.
Already a client? Sign in to your dashboard
Overdue loyal donors
40 donors
$247,365 historical support
Sample data
Donor IDs only
Names, emails and addresses are removed before upload.
AI-powered analysis
164 fundraising KPIs and five donor priority groups from your giving history.
Fundraiser-reviewed
An experienced fundraising professional checks every figure and explanation.
AI with a human touch
Our AI explains your numbers. It never makes them up.
- 1
Calculate
Our engine calculates 164 KPIs and your donor priority groups directly from your giving history. No guessing.
- 2
Explain
AI drafts a plain-language explanation for each figure, using only the numbers our engine calculated.
- 3
Review
An experienced fundraising professional checks every figure and edits every explanation before anything is released.
- 4
Act
You receive your dashboard and a 90-day action plan your team can start on right away.
AI-drafted explanations are always labelled and approved by a reviewer before you see them.
Your data, explained
See what your donor data is telling you.
Stop wading through another spreadsheet. HookPilot gives your team a clear 90-day plan: which donors to call, what to say and where to focus first.
See what your donor data is telling you164
KPI lines in every report
48-72 hrs
from upload to reviewed report
5
priority donor groups
0
donor names needed
How it works
From spreadsheet to action plan.
Export from your CRM and upload
Send us a simple export. No names needed.
- Include donor ID, gift dates and amounts, and postal prefix
- No names, emails or addresses required
- Secure upload
Why HookPilot
Built for the people who make the ask.
Fundraisers need answers, not more data. Here is what you get.
See which loyal donors are overdue based on their own giving pattern, so you can reach out while it still matters.
Learn more
What a standard CRM report shows you, and what it doesn't.
| Feature | Standard CRM report | HookPilot |
|---|---|---|
| A plain-language explanation for every figure, drafted by AI and approved by a fundraiser | ||
| Total revenue and donor counts | ||
| Which donors are overdue based on their own giving pattern | ||
| Which donors declined compared with last year | ||
| Upgrade and legacy prospects | ||
| A plain-language explanation for every figure | ||
| A 90-day action plan with owners |
Built for fundraising teams of every size
Explore who we servePrivacy built in
Your donors stay yours.
- Names, emails, addresses and notes are removed in your browser before anything is uploaded.
- Our AI only sees anonymized donor IDs and calculated figures, never personal details.
- Each organization's data is kept separate and visible only to its own team.
Donor ID
- D-10482
- D-20917
- D-33051
- D-41276
- D-58803
Plans
Choose how you want to start.
Fundraising Analytics Review
A focused review of your giving data with clear findings and recommendations. Join the waitlist to hear when it opens.
Core Dashboard
- Full KPI report (164 KPIs)
- Donor Priorities with five priority groups
- 90-day action plan
- Fundraiser-reviewed release within 48-72 hours
- Downloadable KPI workbook and call lists
- Your logo on your dashboard
Growth and Enterprise
For larger teams and organizations bringing together data from multiple sources. Tell us about your setup and we will shape a plan.
Sign up
What happens next
- 1
Tell us about your organization
- 2
We confirm fit and send your agreement
- 3
Upload your data and receive your first report within 48-72 hours
Questions we hear most.
Yes. HookPilot uses AI to explain your fundraising results in plain language. The numbers themselves are calculated by our engine from your data, and every report is reviewed by an experienced fundraising professional before release.