Monthly donors are your foundation. Here's how to spot the cracks.

Monthly donors are many organizations' most reliable income. They give without being asked each time, and their support adds up to more over a year than most single gifts.

But 'automatic' can lull a team into ignoring them. Cards expire. Bank details change. Budgets get tight and a monthly gift gets cancelled with one click. Because there's no appeal moment, the loss can go unnoticed for months.

Two numbers tell you how healthy your monthly program is: how many active monthly donors you have as a share of all donors, and how many monthly donors stopped this year. HookPilot reports both, and shows you who stopped so you can reach out.

The quieter the gift, the easier it is to lose.

A few habits help: thank monthly donors on their giving anniversary, send them impact updates that aren't appeals, and call promptly when a payment fails. People often don't realise their gift stopped.

This month, find every monthly gift that stopped in the last 90 days. A friendly call often brings it back.